In recent years, New Balance, which was originally silent, has achieved growth at a speed visible to the naked eye through major joint projects. In 2021, the resale value of the brand will increase by 61% year-on-year, and the popularity of the secondary market is not inferior to that of leading sports brands such as Nike and adidas.
Therefore, when it comes to 'gray' sneakers, most people will first think of New Balance's iconic 'Original Gray' design, which proves that the brand's classic shoes have been deeply rooted in the hearts of the people, and gradually began to appreciate Public aesthetics have an impact.
In such a fiercely competitive sports shoe market, in order to prevent New Balance from dominating the 'gray series', adidas, SUICOKE and other brands have actively responded to the trend and launched their own 'gray series' sports shoes , thus forming an interesting phenomenon in the sneaker shoes market.
Jerry Lorenzo's shoes were mistaken for New Balance?
Recently, Jerry Lorenzo, the manager of Fear of God, posted his shoes on his personal social media platform, which once again aroused heated discussions among netizens. Since he joined the adidas camp, he has not released any joint shoe information, so every time he shows his shoes, he will attract great attention.Published by Jerry Lorenzo IG  ;Story
The sneakers on Jerry Lorenzo's feet in the picture are very retro. The outline of the toe cap and the 'gray' color scheme are indeed somewhat similar to New Balance, so some netizens said that they mistakenly Mistaking the shoe for New Balance.adidas Response CL 'Metal Grey' (2022)< p> Of course, this is just a small farce. Jerry Lorenzo’s feet are actually the adidas regular shoe Response CL released at the beginning of the year. This pair of shoes is based on the old Response Cushion released by adidas in 2003. The huge tongue The adidas Logo has already indicated the identity of the shoe.
But in Under the cover of adidas YEEZY series, SUPERSTAR, Forum and other hot shoes, Response CL has almost no topic and heat, and some people even don't know its existence, so there will be an oolong event that is mistaken for New Balance.Jerry Lorenzo upper body FOG x adidas single product
But whether Jerry Lorenzo is intentional or unintentional, this incident has indeed created a hot topic for Response CL. At the same time, it has also aroused speculation among netizens that this pair of unpopular shoes has the potential to be added to the future Fear of God x adidas series.
Dior, Off White and other brands
Launched their own 'gray series' sneakers
Since New Balance became popular in 2020, 'Original Gray' has been It has become the brand's best-selling common color in the secondary market, which has also brought back the trend of 'gray' sneakers.
Many brands also took advantage of this opportunity to launch their own 'gray' sneakers, and incidents of 'bumping into faces' occurred one after another during the process.Dior B30
The 2022 spring and summer series men's clothing, the brand is interpreted A brand new retro sneaker was released and named B30.
This shoe combines two seemingly opposite elements of retro and dynamic, and is made of lightweight, highly flexible ultra-fine fiber material and mesh fabric, which has a high-end modern texture. The side of the body is a CD (Christian Dior) pattern of reflective material, and finally equipped with off-white EVA and rubber mixed midsole to complete the design.New The Balance 993 Kids
shoe was once a hot topic because its retro silhouette is more similar to New Balance, especially its gray version. The sale price of the shoes is as high as nearly 10,000 yuan, so it is also dubbed the expensive replacement of New Balance by netizens.Off-White Runner 'Grey'
There is another controversy The design comes from Off-White. At the end of last year, the brand launched the gray version of Off-White Runner.
This pair of shoes uses Virgil Abloh's iconic deconstruction design. The eye-catching black arrow Logo is placed on the side of the shoe body, and the Off-White brand logo is also printed on the toe cap, supplemented by marble patterns. The anti-theft buckle has a high value. What deserves more attention is the combination of white nylon and gray suede on the shoe body, which creates a New Balance 327 visual effect for the shoe.New Balance 327
I still remember that when the Nike Dunk shoes became popular in 2020, Off-White launched a tribute design. From another perspective, does the launch of this pair of Runners represent Virgil Abloh’s recognition of New Balance’s popularity? Woolen cloth?TheSoloist. x SUICOKE&nb sp;Vibram Fivefingers
Recently, Takahiro Miyashita The brand TAKAHIROMIYASHITA TheSoloist. Also released the latest joint project with SUICOKE, once again accused of 'bumping' New Balance.
The two sides chose Vibram Fivefingers five-toed shoes as the blueprint. The shoe body is made of gray suede and mesh material, and the heel is supplemented by silver reflective details. Grip, does the overall look a little familiar?New Balance 990 v5
It is this joint project that seems to be incompatible with New Balance, but it reminds people of New Balance 990 v5. I don't know if it is a coincidence or intentional.New Balance MADE IN USA
New With its massive number of joint projects, Balance has become a brand that has risen against the trend of the epidemic. This year, the brand has released more than 20 joint projects, almost equal to the number of sports brand Nike, which has greatly improved New Balance in the minds of sneaker players. status.
On the other hand, the addition of Teddy Santis, the manager of fashion brand Aimé Leon Dore, has made New Balance even more powerful. Recently, the MADE in USA series led by him was officially released, which also attracted a lot of attention, all of which are constantly generating heat for the brand.
With the increase of the audience, the design and style of New Balance will definitely have a certain impact on the sports shoe market. In this way, there may be more similar "face bumping" designs released in the future, which are worthy of our attention.